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Write to us at teeme@17dnorth.com or call us at +91 9703690999

6 months and counting…an insiders perspective!

Putting together a string of good memories always leaves you thinking about the journey so far. It makes you realize all learning, the fun and the people who stood by you through all this. 17d for me has been an amazing journey so far - learning, unlearning and most importantly being confident of what you are. The day still remains fresh when I approached this group of uber talented people who were willing to make me a part of their team seeing my enthusiasm. Right from creating the first poster for Pecha Kucha Nights Hyderabad to naming cocktails for a restaurant to creating graphics - There is always that freedom given to you to explore and create. Every project is executed after it is well researched and crafted with élan - that's what sets us apart as a Design Studio. Like creating kitsch graphics for "Nautanki Gali" a restaurant by Ohri's actually got us to do a lot of street photography, explore the city, study graphics on trucks and auto's to create a fun filled restaurant, where people could not only have food but interact with the ambiance. And each of our work gives each one us the ability to explore our creative side to the maximum. We also plan to come up with our t-shirt collection showcasing the spirit of Hyderabad. As for me, making mistakes has not become a fear but a learning experience. I've grown up to be a confident and better person! And the togetherness at 17d helps each of us strengthen our skills and achieve all our endeavors with ease. We are still growing with each project and want to make a mark as a design studio who innovates design! -Malvika

Its Official……..its my third month!!

I guess to start off with who knew I would land here with these perfectly amazing individuals who had the courage to quit their jobs and start the company of their dreams!! A confused kid versus settled, sorted and ambitious adults. Hmmm…. Yeah they gave me perspective to want more and do more. It’s just been over whelming seeing so much charisma, talent and ingenuity that it gives me some kind of an unfound surety. It’s been 3 months and it’s been great undoubtedly. I never thought I would fit into the design field but they don’t ever make you feel left out and sure it’s all been a learning experience and a stepping stone each day. You get involved with anything and everything you show interest in right from managing finances, content writing, business development to giving ideas for concepts and designs. From the day I joined till today 17dnorth has grown drastically in terms of confidence, work standards, time management, the works and almost everything else that I can think of. We surely are proud and it still is just the beginning for us. We have branched our works very clearly into Branding & Identity, Interiors and Products. We recently did branding for Ohri’s 3 upcoming restaurants, smyle switches, and its definitely the kind of work that keeps the entire office on its toes lashing with ideas and concepts helping in hitting the bulls eye at last! Not only that since there’s more this team has come up with. Sandeep, our creative head along with Harish, a close friend and an entrepreneur (Hands Media) himself started the Hyderabad Creative Network to instigate all the sleeping creative fellas in Hyderabad to light their bulbs and come together through a Japanese platform “Pecha Kucha” which allows enthusiastic and passionate individuals to share their ideas, works and network with one another and build the group. From me talking about me, it became me talking about US and that’s how every endeavor of ours is planned and carried out. We build relationships and hone perspectives. We discern our capabilities and direct our efforts to the betterment of the Company. -Hansika

Nautanki Gali branding, graphics and more…

Our Branding, Graphics & Product design contribution to Ohri's Nautanki Gali. Nautanki Gali is a theme based joint and much more! It has a very quirky atmosphere and makes you feel as though you’re eating off the streets in a village for a day!

One Year… Experience Galore!

Year 2009 has been one of the most fulfilling years… as my dream along with my friends of having our own Design studio finally came true. It all started way back in 2006, with all of us sharing our similar dreams and aspirations of making a difference through design and awareness. Once we all were on the same platform there was no looking back… mails started flying each day with new ideas and scenarios. But there was still a small hiccup; we had a lot of physical distance between Us!! It took us two more years and exchange of more than 300 mails and plenty phone calls to relocate to Hyderabad and realize our dreams. The excitement was over the top and enthusiasm at its best. Back then the most important task before us was naming our Design Studio… and we ourselves were fascinated with all the names that we came up with like – SWITCH 2 DESIGN, UTOPIA, FOOTPRINT, ABSOLUTE DESIGN, DESIGASM… but in the end good sense prevailed and we stopped at ‘17dnorth’ – geographical location of Hyderabad, the most apt name for a Design Firm. After the initial naming ceremony was over, we slowly got down to defining our strategy, our vision + mission, our values and our expertise. But as one says that Life is full of surprises, I was no immune to it… in March 2009 we all got a shock when one of our friends decided to opt out of our venture due to personal reasons. This was a good lesson for all of us, and we started preparing for the ups and downs that we would have to tackle with smiling faces and enthusiasm. With this lesson firmly embedded in our mind and heart, we started building on our strengths and expertise day by day. After a good experience of working on a few projects last year, I think we as a Firm have evolved for better and I am sure we are going to deliver much more in this year 2010. With the launch of our Website last month, I think we are on the right path and equally excited to create good design and make a difference! - Sayalee