Factoryal is a specialised startup incubator / accelerator based in Hyderabad, India. Their unique model comprises of on-boarding a batch of startups and then incubating them in a way that they compete with each other to stay in the accelerator program. Envisioned as a game, the process streamlines the number of startups by organising regular assessments through which incompetent startups get excluded as the program advances.
At the end of every term, only a set of ‘surviving’ startups graduate.
Our challenge was to give this accelerator an identity. We decided to take the whole ‘game’ concept as a starting point and designed an identity based on the simplest of strategy games - the game of ticktacktoe.