How we help our clients
When you come to us with a project in mind, we take a step back to truly understand what the project scope should be. Only then do we begin work on what's necessary and what falls within our gamut of expertise.
We take pride in being transparent. If there is anything on the scope that we feel we are not an ideal fit for, we seek help from external resources to ensure that you get the best possible outcome within the budget limitations.
We take pride in being transparent. If there is anything on the scope that we feel we are not an ideal fit for, we seek help from external resources to ensure that you get the best possible outcome within the budget limitations.
Way more than just a set of pretentious words, our Core Values guide us along.
Integrity in Character - We are fair, honest, transparent and ethical in our conduct.
Pursuit of Excellence - We are driven by a passion to improve ourselves and refine our craft, working towards excellence constantly.
Led by Empathy - We understand people and respect their perspectives. It is this attribute that helps us build long term collaborative relationships both internally and externally.
Dynamic in Approach - We are bold and we believe in taking up challenges based on a well founded understanding of the scenario and our ability to execute a plan innovatively.
Customer Centric - The customer is the reason for our existence and the only guarantee of our future. We do everything right in their interest.
Our Methodology
All the work that we do falls under the broad umbrella of Communication design, and we follow a step by step process that helps us arrive at suitable design solutions.
01. Discover
We begin all projects with research - we ask lots of questions to better understand the project and dive into its context. Branding projects include questionnaires, competitive analysis and understanding value propositions, analyzing benchmarks, customer analysis, etc. This step helps us gain insights into the project and most importantly the Target Audience.
02. Define
In this step, we Define our findings clearly and concisely so that the goals, roadmap and parameters of the project can be stated with conviction. These parameters act as the key indicators that guide the process to completion, making sure that the project goals are met.
03. Develop
This is where the real action happens, we explore various design solutions that would meet the goals of the project. This involves extensive brainstorming, broad thinking and subsequently narrowing down to some key ideas/concepts. It is during this phase that we also incorporate stakeholders' feedback and collectively take design decisions.
04. Deliver
The last step of our design process is where we finally arrive at a solution which meets the project goals and client expectations. The final artwork files are shared with the client and we move on to the next adventure :)
Our Do's & Don'ts
We stay true to our process, take ownership of our work, stay transparent and honest, consider the big picture, balance logic with magic.
We don’t rely on assumptions, work crazy hours, adopt unethical methods.
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