Ancient Wisdom In The Wellness Aisle
A nutraceutical brand approached us with a clear mission: democratise well-being through biomolecular solutions that merge ancient healing practices with cutting-edge scientific research. With products rooted in molecular biology and natural ingredients, their vision was big. The challenge? To build a brand that felt both credible and warm — a rare blend of modern science and nature — without sounding clinical or looking generic.
THE APPROACH
We wanted to create a brand that felt equal parts credible science and accessible warmth — modern, but never clinical. We knew the brand needed a name and identity that reflected both its scientific backbone and its emotional intent: well-being that feels approachable, effective, and rooted in care. Our focus was on creating a system that could work across serious wellness topics while staying human and friendly.
We coined the name Emeralis, drawing inspiration from the emerald — a symbol of vitality, nature, and growth. The logo blends geometric precision with organic flow, representing science and nature in balance.
The packaging system was designed to feel clean but empathetic, with soft forms and a hidden smile in the layout — a quiet cue for reassurance and positivity. The result: a brand that looks as good as it feels.
