Thinking Out Of The Shell.
Create a bold, fun, and disruptive identity for a fresh new D2C egg brand in India — one that could stand out in a sleepy category, appeal to health-conscious urban buyers, and build instant shelf recall without feeling too mass-market or old-school.
The product had a clear differentiator: bigger eggs laid by high quality Hyline hens. Now, could we deliver on the product’s promise through a great brand story?
The APPROACH
We leaned into playfulness — developing a brand persona that’s smart, quirky, and full of character. The idea was to break convention without breaking clarity. Every visual and verbal cue had to say: “We’re fresh. We’re fun. And we know our yolk.”
We coined the name Emeralis, drawing inspiration from the emerald — a symbol of vitality, nature, and growth. The logo blends geometric precision with organic flow, representing science and nature in balance.
The packaging system was designed to feel clean but empathetic, with soft forms and a hidden smile in the layout — a quiet cue for reassurance and positivity. The result: a brand that looks as good as it feels.
