Printing and Ink are inseparable and eternally in love. A Print Brand must translate this union through its language and visual feel. Taking Ink as the
metaphorical element, the Brand feel for Printography is hence positioned to give the direct impact of what the Brand is all about. Giving an ‘ink drop’ that elevated status to form a ‘P’, signifies the union and gives Printography a very good recall value. Use of mixing colors further empowers the brand of its actual nature and the best it can deliver in quality and value.